White by Gavallas

White is a store in Fira, Santorini that sells shoes and accessories. Our goal was to design a logo and an identity to communicate the character of the store and promote the difference from the local competitors. We used simple design lines, light fonts and black as main color in oder to achieve a soft and strong at the same time contrast between the name and the identity of the store. The total visual communication highlights the quality and the prestige of the store.