The company is an e-shop that sells clothes and accessories from rock and metal bands. We ‘ve been asked to design a new visual identity for the company, that promotes the company’s “rock” character, enhancing its brand awareness.
We decided to redesign the old logo. We kept some elements (feathers, shield) and we redesigned them in a simple way, in order to create a balanced, contemporary and compact visual identity. We also created a custom typography for the logo, in order to achieve a unique visual approach.
The combination of those two elements (symbol & typography) results in a dynamic visual identity, which comes in full connection with the “rock and metal” character of the company, thus achieving the desired competitive advantage, while laying the foundations for a long-term brand development.