Marianna is a small family business in Greece. According to the brief, we had to design a logo and an identity that perfectly expresses the freshness of the company and the quality of the product, in a simple way.
We choose to design a black & white identity in order to promote the quality and the difference from the local competitors. About the logo, we inspired by the grape and we designed a different form of a bunch of grapes, based on squares.
About the label on the bottles, we decide to “play” with the company’s logo. We choose colours in order to describe the wine inside the bottle (light green for white wine, dark red for the red wine) and we manage to create an identity that express the product’s quality and its prestige.
The simple lines of design create a modern, strong and clean identity for the company and its products.