48/24 Cosmote

Τhe Brief
OTE/Cosmote asked us to design an invitation for the quarterly Manager’s conference
of the OTΕ Group, which was to take place between the 18th and 20th of November, 2015 in Naoussa.
This conference was primarily organized as an event for the Technical Managers of OTE Group, in
order to make a 3-month account of achievements and redefine the goals for the next trimester.
48/24 means: 48 hours to serve new incoming connections and 24 hours to restore system errors or damages to the network.
The video should be small in size so that it could easily be sent by email.

The goal
The goal was to link the city of Naoussa to the event and to communicate the conference’s success up to that date.

Rationale
Ths event has already been organized in other cities in Greece, so we thought of designing a timeline of the past events that would lead to Naoussa. The city’s mascots are “masks” from a local custom called “genitsaroi kai boules”. One additional feature is the city’s old clock tower which was built in 1895. Naoussa is also well known for it’s ski resort (known as: “3-5 Pigadia”). These features were to be stressed in the second part of the video right before the event details. It was imperative that the Groups branding presence was “enhanced” through the use of their redesigned corporate identity, under which Cosmote and Ote joined under one business venture.

The Acrobats are:
Creative direction and illustration: Dimitris Anapliotis
Creative direction and illustration: Panagiotis Vergopoulos
Animation: Giannis Belegrinis
Music: Costas Gavakos